Discover the charm of Umag, Croatia with our complete travel guide. Explore historic streets, stunning beaches, top attractions, and local food tips for your perfect Istrian getaway.
Tucked away in Croatia’s northwestern corner, Umag is a sparkling gateway to Istria – where Venetian history meets Adriatic charm. This Umag Croatia travel guide takes you through cobbled old town streets, past centuries-old churches, and out to golden beaches lapped by turquoise waters.
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Known for its world-class tennis tournament, cycling trails through olive groves, and fresh seafood straight from the fishing boats, Umag offers a perfect blend of culture, relaxation, and adventure. Whether you’re here for a weekend escape or a longer Istrian road trip, our guide covers the best things to do in Umag, where to stay, top attractions, and insider tips to make the most of your visit.
About Umag, Croatia
Perched on a small peninsula in Croatia’s far northwest, Umag is the first coastal town many travellers encounter when crossing the border from Slovenia. Just 10 kilometres from the frontier, it lies on the Istrian peninsula’s Adriatic shore, with a coastline that stretches into quiet coves, pine-shaded beaches, and a lively harbour. Its position made it a natural gateway between Central Europe and the Mediterranean for centuries.
Discover Istria with our complete travel guide
The town’s roots reach back to Roman times, when wealthy citizens built luxurious seaside villas here — some remains still lie beneath the modern streets. In the Middle Ages, Venetian rule shaped much of what you see today: pastel façades, narrow cobblestone lanes, and remnants of medieval walls. For over 500 years, Umag served as a fishing port and maritime outpost, its fortunes tied to the sea.
At the heart of the old town lies Trg Slobode, a spacious central square dominated by the Crkva Uznesenja Blažene Djevice Marije (Church of the Assumption of the Blessed Virgin Mary). Its northern edge opens onto a palm-lined promenade along the sea, while the southern side leads into a narrow pedestrian walkway lined with lively cafés and restaurants.
Today, the old town still curls into the water, surrounded by a waterfront where fishing boats bob beside sleek yachts. Terracotta rooftops rise above stone alleyways, while modern resorts and marinas stretch along the nearby coast. Whether approached by road, bike, or boat, Umag greets visitors with a blend of history, seaside charm, and that unmistakable Istrian light that turns every sunset into gold.
Best Things to Do in Umag
Explore Umag Old Town
The compact old town of Umag is a postcard-perfect mix of Venetian architecture, stone alleys, and cosy squares. Start in Trg Slobode, the main square, where locals sip espresso under colourful awnings. Wander to the Parish Church of the Assumption of the Blessed Virgin Mary, whose bell tower offers sweeping sea views. Look for remnants of the medieval city walls and towers, some dating back to the 10th century. The Bishop’s Palace, now housing the town museum, is a treasure trove of Roman artefacts and maritime history.
Discover Umag’s History & Culture
Beyond the obvious beauty, Umag hides layers of history. Roman villas once dotted its shores, and you can still see ancient mosaics and artefacts in the museum. The Venetian influence is visible in the old stone houses, many topped with traditional red roofs. Festivals celebrate both heritage and modern culture, from folk music evenings to art exhibitions in restored palaces.
Cycle Through Vineyards and Olive Groves
Umag is a cyclist’s dream, with dozens of well-marked trails weaving inland through green fields, vineyards, and centuries-old olive groves. The Parenzana trail, a converted narrow-gauge railway, runs all the way to Trieste, offering panoramic views and plenty of stops for wine or olive oil tasting.
Experience the ATP Croatia Open Umag
Every July, Umag becomes the epicentre of Croatian tennis during the ATP Croatia Open. This week-long event combines world-class matches with live concerts, beach parties, and food festivals. Even if you’re not a tennis fan, the atmosphere is infectious.
Sunset Watching at the Lukobran
For one of Umag’s most memorable views, head to the long breakwater arm in the late afternoon. As fishing boats return to harbour and the sea turns molten gold, the silhouettes of the old town and church tower create a perfect backdrop for photography. On calm evenings, the reflection of the sunset on the still water is pure magic – a must-do for romantics and photographers alike.
Beaches In and Around Umag
While the old town enchants with its history and Venetian charm, the Umag coastline is all about sun, sea, and space to unwind. Stretching north and south from the harbour, you’ll find a mix of lively resort beaches, pine-scented hideaways, and crystal-clear waters that have earned several Blue Flag awards for cleanliness and safety.
Laguna Stella Maris Beach
A favourite with families, Laguna Stella Maris blends sandy sections perfect for young swimmers with gentle pebble entries and shaded playgrounds. It’s close to cafés, ice cream stands, and the famous ATP tennis stadium, making it easy to pair a beach day with a match or evening stroll. Sunbeds and umbrellas are available for hire, and lifeguards are on duty in summer.
Katoro Beach
Just a short walk or cycle north of town, Katoro Beach is a pebbly stretch lined with sports courts, beach bars, and water sports rentals. Kayaking, stand-up paddleboarding, and jet skiing are all on offer here, and the lively vibe continues into the evening when the bars turn up the music.
Kanegra Beach
Set in a sheltered bay just north of Umag and close to the Slovenian border, Kanegra Beach is backed by pine trees and feels far removed from the resort buzz. It’s a popular escape for those seeking peace, shade, and a wilder atmosphere. Bring your own snacks and drinks, as facilities here are limited, but the setting more than makes up for it.
Gradska Plaža Umag
Located just south of the old town, Gradska Plaža (Town Beach) offers a front-row view of Umag’s historic skyline. The beach is a mix of pebbles and paved sunbathing areas, with steps leading into the water. It’s ideal for a quick swim between sightseeing stops or a sunset dip while the church bell tower glows in the evening light. Cafés and restaurants are only a few steps away along the waterfront promenade.
Whether you’re after family-friendly fun, active beach days, or a quiet retreat under the pines, the beaches of Umag offer a little something for every kind of traveller.
Zlatorog Cove (Hidden Gem)
A small, rocky inlet tucked between Katoro and Stella Maris, Zlatorog Cove is a local favourite for its calm waters and shady pine backdrop. There are no facilities here, so bring water and a towel – but you’ll be rewarded with quiet swimming and uninterrupted sea views.
Bašanija Bay (Hidden Gem)
North of Umag, near the fishing village of Bašanija, this pebbly bay offers crystal-clear water and a peaceful atmosphere even in high season. With the Savudrija Lighthouse visible in the distance, it’s a perfect spot for late-afternoon swims and sunset photography.
Whether you’re after family-friendly fun, active beach days, or a secluded retreat under the pines, the beaches of Umag offer a little something for every kind of traveller.
Day Trips from Umag
One of Umag’s best assets is its location – tucked in Istria’s northwest corner, it’s perfectly placed for exploring a mix of coastal towns, inland villages, and natural landmarks.
Novigrad
Just 15 minutes down the coast, Novigrad is a charming fishing town where colourful boats bob in the small harbour beneath medieval walls. The old town is a labyrinth of stone streets leading to the 19th-century bell tower, while the waterfront promenade is lined with cafés perfect for an afternoon espresso. Known for its excellent seafood, Novigrad is home to some of Istria’s best restaurants, where you can feast on grilled calamari, black risotto, and local Malvazija wine.
Motovun & Grožnjan
Venture inland and you’ll find two of Istria’s most iconic hilltop towns. Motovun, wrapped in medieval walls, is famed for its sweeping views over the Mirna River valley and its truffle-rich menus. Each summer it hosts a renowned international film festival. Nearby Grožnjan, known as the “Town of Artists”, is dotted with galleries, studios, and music-filled courtyards. Strolling its cobbled streets feels like stepping into a living art exhibition.
Poreč
Around 35 minutes south of Umag, Poreč blends beach-town energy with UNESCO-listed history. The Euphrasian Basilica, a 6th-century masterpiece of Byzantine art, is a must-see for its glittering mosaics. After exploring the old town, relax on the lively waterfront, join a boat trip to nearby coves, or browse the open-air markets for local crafts.
Savudrija Lighthouse
Just 10 minutes north of Umag, Savudrija Lighthouse is Croatia’s oldest operating lighthouse, built in 1818. Surrounded by rocky shores and pine trees, it’s a peaceful spot for an afternoon picnic. Come at sunset, when the horizon glows pink and gold, and the lighthouse silhouette makes for unforgettable photographs.
Where to Eat in Umag
Umag’s dining scene reflects its coastal location and Istrian heritage – a blend of fresh Adriatic seafood, hearty inland flavours, and Italian-inspired pastas and pizzas. From elegant seaside restaurants to family-run konobas, the town serves up plenty to satisfy both foodies and casual diners.
Seafood & Traditional Istrian Cuisine
- Konoba Da Lorenzo – A long-time favourite for locals and visitors alike, this konoba specialises in grilled fish, seafood risotto, and classic Istrian appetisers. The relaxed, family-run atmosphere and attentive service make it ideal for a leisurely dinner.
- Konoba Buscina – Nestled in the countryside just outside town, this spot is famous for truffle pasta, dry-aged steaks, and seasonal dishes sourced from local farms. Pair your meal with a glass of Istrian Teran for the full experience.
- Lungomare – Set right by the sea, Lungomare offers a romantic setting perfect for watching the sunset. The menu features fresh daily catches, homemade gnocchi, and a well-curated wine list focusing on local varieties.
Casual & Budget-Friendly
- Numerous bistros and pizzerias in the old town serve hearty portions at fair prices, making them perfect for a quick, satisfying lunch between sightseeing stops.
- Local bakeries are a must for snacks on the go – try a warm, cheese-filled burek in the morning or a slice of sweet rožata in the afternoon.
- During summer evenings, food stalls often pop up along the promenade, selling grilled sardines, fritule (sweet fritters), and other Istrian street food favourites.
Hidden Gems & Modern Tastes
- Wine Bar & Shop Rondo – An intimate wine bar showcasing Istria’s best vintages. Order a tasting flight of Malvazija and Teran, paired with local cheeses and prosciutto.
- Bistro-Pizzeria Luna – A family-run spot that surprises with more than just pizza; try their seafood tagliatelle or black risotto.
- Villa Vilola – Just outside Umag in Savudrija, this elegant restaurant offers creative Mediterranean cuisine with a modern twist, using seasonal and locally sourced ingredients.
- Konoba Nono – Rustic yet refined, famous for slow-cooked meats, homemade pasta, and hearty stews – perfect for cooler evenings.
Whether you’re indulging in a multi-course seafood feast, sampling local wines, or hunting for hidden bistros down narrow alleyways, dining in Umag is all about fresh flavours, authentic experiences, and the laid-back pace of Istrian life.
Where to Stay in Umag
Accommodation in Umag caters to every style of traveller – from luxury seaside resorts and boutique apartments to family-friendly campsites shaded by pines. Whether you want to be in the heart of the old town or steps from the beach, there’s a perfect base for exploring the Istrian coast.
Hotels & Resorts
- Meliá Istrian Villas – Elegant private villas with pools and direct beach access, set in a peaceful seaside complex. Perfect for those seeking comfort, privacy, and resort-style amenities, including restaurants, a spa, and water sports.
- Hotel Sol Umag – A stylish seafront hotel with a wellness centre, tennis courts, and an outdoor pool. Ideal for couples and active travellers who want both relaxation and recreation at their doorstep.
Private Apartments
- Old Town Apartments – Stay among cobblestone streets and pastel houses for an authentic local experience. You’ll be within walking distance of cafés, markets, and the harbour.
- Modern Seaside Apartments – In areas like Katoro or Stella Maris, you’ll find contemporary apartments with sea views, balconies, and easy access to beaches and resort facilities.
Camping & Glamping
- Camping Park Umag – One of Istria’s largest and best-equipped campsites, with swimming pools, sports facilities, restaurants, and entertainment for all ages. Choose from classic camping pitches, mobile homes, or stylish glamping tents for a nature-meets-comfort holiday.
From boutique charm in the old town to all-inclusive convenience by the sea, Umag offers stays for every budget and mood – all with the Adriatic just steps away.
Nightlife in Umag
While Umag’s old town offers a laid-back atmosphere of wine bars and seaside cafés, summer brings a vibrant nightlife scene that stretches along the coast.
- Jimmy Woo – Stylish cocktail bar and lounge in the old town, known for creative drinks and a chic crowd.
- Marinero Bar – A relaxed harbour-side spot, great for a beer or Aperol Spritz before heading out.
- Discotheque Jimmy’s – One of Umag’s longest-running clubs, playing everything from house to Balkan beats until sunrise.
- Buoni Amici Caffe Bar – Daytime café that transforms into a lively evening hangout with live music.
- Beach Bar Aurora (Katoro) – Perfect for dancing barefoot in the sand with DJ sets and sea views.
- Bar Verde (Stella Maris) – Popular during the ATP Croatia Open for its party vibe and post-match crowd.
During July’s ATP Croatia Open, Umag’s nightlife spills into open-air stages, with concerts, pop-up bars, and themed parties attracting visitors from across Istria.
Getting to Umag, Croatia
Reaching Umag is simple thanks to its location in the far northwest of Istria, close to the borders with Slovenia and Italy. Whether you’re arriving by car, bus, plane, or boat, the town is well connected to the rest of the region.
By Car
Umag is about 1 hour from Pula, 45 minutes from Trieste, and 1.5 hours from Ljubljana. The drive from any direction is scenic, with routes passing through vineyards, olive groves, and rolling Istrian countryside. Parking in town is straightforward, with paid zones in the centre and free spots just outside the old town.
By Plane
The nearest airports are:
- Pula Airport (PUY) – 85 km away, with seasonal flights from major European cities.
- Trieste Airport (TRS) – 90 km away, ideal if you’re coming from Italy or Western Europe.
- Ljubljana Airport (LJU) – 150 km away, a good option for combining Slovenia and Croatia in one trip.
From all three airports, car rentals, shuttle transfers, and buses can get you to Umag.
By Bus
Seasonal connections link Umag with Zagreb, Pula, and Trieste. In summer, buses are more frequent and also connect with nearby towns like Novigrad and Poreč. The bus station is a short walk from the centre.
By Boat
While Umag itself doesn’t have regular international ferry routes, summer ferries from Venice arrive in nearby Poreč or Rovinj. From there, you can take a bus or taxi to Umag in under an hour. Local boat tours and private transfers by sea are also an option if you’re already in Istria.
Parking in Umag
Parking in Umag is generally straightforward, especially outside the peak summer season. The old town and harbour area are surrounded by paid parking zones (marked in blue), with rates varying depending on proximity to the centre. Payment is usually by ticket machine or via mobile apps, and many spots have hourly limits.
If you prefer to avoid busy streets, there are larger parking areas near the sports hall, bus station, and Stella Maris resort – ideal for beach days or during events like the ATP Croatia Open.
Free parking can be found on residential streets further from the centre, particularly towards Katoro, but be prepared for a 10–15 minute walk. During July and August, it’s worth arriving early in the day to secure a spot close to your destination.
When to Visit Umag
- Summer (June–August): Warm seas, lively beaches, ATP tournament, and festivals.
- Spring & Autumn: Pleasant temperatures for cycling and wine country tours.
- Winter: Quiet, with mild weather and empty promenades – ideal for a peaceful escape.
Practical Travel Tips for Umag
- Currency: Euro (€)
- Language: Croatian, but Italian and English are widely spoken.
- Local Markets: The green market offers fresh produce, cheeses, and Istrian olive oil.
- Events: Check the summer calendar for open-air concerts, wine festivals, and traditional fishermen’s nights.
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