Pag is a stunning island in the Adriatic Sea with everything a traveller could want: stunning moonscape-like landscapes, breathtaking beaches, delicious cuisine, vibrant nightlife, and endless outdoor activities. This Pag Island travel guide will share why this destination should be on your bucket list.
Pag is one of Croatia’s most unique islands in the Adriatic Sea. Unlike other islands, it is relatively low. Much of the island is bare, almost moonscape landscape, especially the side exposed to mighty Velebit Mountain looming in the distance. Ferocious bura wind sweeps the island and brings salt from the sea, rendering the soil nearly lifeless.
Thanks to the leeway effect, part of the island, looking like the open sea, is greener. All settlements are protected from bura. The island is elongated, with two large bays (one is Dinjiška and one is northwestern). Dinjiška Bay is very low, part of it is a salty marsh. One such bay was transformed centuries ago into a largest saltworks in Croatia, near Pag Town.
Two lakes—Velo Blato, a freshwater lake, and Malo Blato, a brackish one—serve as vital drinking water sources and wetland habitats for birds and other wildlife. Another significant wetland is located near Kolan.
Located near Pag Town, Saltworks Pag is the largest producer of sea salt in Croatia. Its production is based on a thousand-year-old tradition of sea salt production on the island.
Pag is one of our TOP 10 islands in Croatia.
Like most islands in Croatia, the underlying geology is limestone (karst) rocks, with lots of sandstone, resulting in many sand or fine gravel beaches. The combination of geology and elements has sculpted some of the most fascinating landscapes on the Croatian coast. The countryside near Metajna village in the island’s northern part is often compared to the Martian wasteland.
Read more about the nature of Pag
Find out Top 10 Must-See Wonders for Every Traveller on Pag Island
Getting to Pag Island and Transportation Options
The first question that comes to mind when planning a trip to Pag Island is how to get there. Fortunately, there are several transportation options available. If you are flying in, the nearest airport is Zadar Airport, which is approximately 60 kilometres away from Pag Island. And from there, you can rent a car, take a taxi or use a shuttle service to reach the island.
There are two ways to reach the island: by ferry on the north or by driving through Pag Bridge on the south.
The Pag Bridge
The Pag Bridge is the perfect gateway to this stunning region, offering more than just a passage—it’s a must-see stop in itself. The remnants of the ancient Fortica fortress rise majestically nearby, inviting you to explore its storied past. With the iconic bridge spanning the waters and the mighty Velebit Mountain standing tall in the distance, the view is nothing short of breathtaking. Plus, the convenient parking right up front makes it easy to arrive by car and soak it all in at your own pace.
Travelling by Bus
If you travel from Zadar, the nearest major city to the island, a Flixbus bus ticket will set you back just 12€ for a one-hour ride to Pag Town. Also, Several other bus companies operate daily routes in both directions, making getting to the island convenient.
Regular buses run to and from Rijeka and Zagreb, with additional departures during the peak season. In summer, services extend to Šibenik, Split, and nearby towns, ensuring easy access to the broader region.
Travelling by ferry
If you’re coming from the north, another great option is to hop on the ferry from Prizna on the mainland to Žigljen, a charming little town on Pag Island. The ferry operates frequently throughout the day, with a quick 15-minute crossing.
The price for a car is 12.20€ in the low season and 19.10€ in the high season, and for each person, 2.50€ in the low and 4.30€ in the high season (always check the prices for any updates). The road leading from Prizna is known for its surreal, moon-like landscapes, so take your time and enjoy the stunning views along the way.
Once you arrive on the island, renting a car is the best way to get around and explore all of Pag Island’s attractions. Several car rental companies are available on the island, and the rates are reasonable. If you prefer not to drive, bus services connect the major towns on the island. The bus station in Pag Town is located in the city’s centre and easily found, as well as in Novalja Town.
Accommodations on Pag Island
Pag Island offers many accommodations to suit all budgets and preferences. Whether looking for luxury hotels, apartments, or budget-friendly hostels, you will find plenty of options on the island.
The town of Novalja, located on the island’s western coast, is the most popular tourist destination and offers a variety of accommodations, from high-end hotels to affordable guesthouses.
If you prefer a quieter and more secluded location, several small villages and towns on the island offer peaceful and tranquil accommodations, usually apartments or private rooms.
Large camping Šimuni and Straško are great options for both budget and outdoor lovers. Another camp is Sveti duh, which was very basic until recently but is modernised today to bungalows. Several other and smaller camps are available around the island.
The cultural heritage of Pag Island: cheese, lace and olives
Pag Island is known for its stunning natural beauty and rich culture. One of the must-visit attractions on the island is the Pag Lace Gallery, located in the town of Pag. This gallery displays the traditional lace-making skills of the local women, which have been passed down from generation to generation.
Another popular attraction is the Church of St. Mary, located in Novalja. This 15th-century church is a beautiful example of Gothic architecture and offers stunning views of the town and the sea.
Lun, a long stretch of land poking from Novalja, is home to ancient olive groves, where some trees are centuries old. Thanks to the trail, the olive grove can be explored on foot.
Exploring the Towns of Pag and Novalja
Pag Town and Novalja Town on Pag Island offer two distinct experiences. Pag Town, with its charming, historic vibe, is deeply rooted in tradition, showcasing its ancient streets, cultural heritage, and authentic local life. In contrast, Novalja is a modern hub, known for its trendy bars, upscale restaurants, vibrant hotels, and lively nightlife, attracting a younger crowd looking for entertainment and luxury by the sea. Whether you’re seeking history or contemporary energy, both towns offer their own unique appeal.
Novalja is the most popular tourist destination on Pag Island, and for good reason. The town’s vibrant street life and bustling markets delight shoppers and foodies alike. It is a base for Zrće Beach parties.
Discovering the Extravagance of Zrće Beach
No visit to Pag Island would be complete without a trip to Zrće Beach, within walking distance from Novalja. This stunning beach is one of the most popular tourist destinations in Croatia. It is known for its crystal-clear waters and vibrant nightlife. During the day, you can relax on the beach, soak up the sun, and enjoy a variety of water sports. As the sun sets, the beach transforms into a party paradise with some of the best clubs and bars in the country. Bring plenty od cash, as prices are sky-high.
Outdoor Activities on Pag Island
Pag Island is a paradise for outdoor enthusiasts. The island’s rugged terrain and breathtaking landscapes offer endless hiking, cycling, and exploring opportunities.
Pag is famous for its scenic running trails, like the Life on Mars Trail, which winds through some of the island’s most thrilling and rugged landscapes.
The island’s many beaches are perfect for swimming, surfing, and other water sports. You can also take a boat tour around the island and discover hidden coves and secluded beaches.
Warning! During the summer, few trees offer shade, so be cautious of the sun.
Diving in the crystal-clear waters around Pag Island, Croatia, is a truly unforgettable experience. The exceptional visibility allows divers to explore vibrant underwater landscapes filled with rich marine life, hidden caves, and dramatic rock formations. Several diving operators can take you to the depths to discover the underwater world, with Foka being one of them.
Beaches of Pag Island
Pag Island boasts many stunning sandy, pebbly, and rocky beaches. Besides Zrće Beach, Pag Island is known for its stunning beaches and crystal-clear waters that attract travellers worldwide. Every village or town has its beach.
Beware that most beaches have little or no shade, so bring sun protection. Šimuni, Babe and some other beaches are blessed with pine trees.
Šimuni Beach
Šimuni Beach is ideal for families with kids. The beach is shallow and has a sandy seabed, making it safe for children to play and swim. It also offers facilities like showers, changing rooms, and restaurants.
Ručica & Beritnica Beach
If you’re looking for a secluded beach with magnificent landscapes, Ručica Beach near Metajna is a must-visit. Located on the northern side of Pag Island, rocky cliffs surround it and offer breathtaking views of the Adriatic Sea. Amid the moonscape scenery is Beritnica Beach, accessible only by foot or boat further from Ručica Beach, making it less crowded but devoid of all amenities.
Stara Novalja & Jadra Breach
For those who love adventure, Stara Novalja Beach offers windsurfing and kitesurfing opportunities. The beach has a shallow bay and strong winds, making it ideal for these water sports.
Jadra Beach is rocky and natural, and a little bit further away is a new naturist beach called Trget, with no facilities.
Novalja Beaches
Some of the most beautiful Pag beaches are found in a large bay, easily accessed along the road Novalja – Kolan. Among them are Čista and Sveti Duh, natural beaches featuring beautiful pebbles and sand, offering stunning views. They also have a few amenities like restaurants and bars, all seamlessly blending into the surroundings.
Near Zrće, Caska Beach has a rich history and is known for its archaeological site. It was once a Roman settlement that was destroyed in an earthquake in the 4th century. Today, visitors can see the remains of the Roman villa and enjoy the beautiful sandy beach.
Traditional Cuisine and Dining Options
Croatian cuisine is known for its fresh ingredients, bold flavours, and hearty portions. Pag Island is no exception, and you can sample some of the best traditional Croatian dishes on the island.
Some must-try dishes include lamb roasted under a bell, seafood stew, and Pag cheese from the milk of the island’s famous sheep.
Pag lamb is known for its unique flavor, which comes from the environment in which it lives and the native plants that the local Pag sheep feed on. Pag cheese is the most prized Croatian cheese with geographical origin, made from the milk of the Paška sheep. The uniqueness of Paški cheese lies in the island of Pag itself, its remarkable vegetation—sparse yet special due to the variety of aromatic herbs—and the salt carried by the winter bora winds from the sea. Season the lamb and cheese with a high-quality Pag salt from Pag saltworks.
You can also enjoy international cuisine in one of the many restaurants and cafes on the island.
Best Time to Visit Pag Island
The best time to visit Pag Island is from May to September, when the weather is warm and sunny, and the island is bustling with tourists. July and August are the peak months, and the island can get crowded.
If you prefer a quieter and more peaceful vacation, you can visit in May or September, when the crowds are thinner and the prices are lower.
Day Trips and Nearby Attractions
Why Pag Island Should be on Your Travel Bucket List
Pag Island is a must-visit destination for any traveller who loves natural beauty, rich culture, and vibrant nightlife. The island’s stunning beaches, delicious cuisine, and endless outdoor activities make it a perfect vacation spot for families, couples, and solo travellers alike. Pag Island is a true gem of the Adriatic Sea with its rich history, charming towns, and stunning landscapes. So, add Pag Island to your travel bucket list and experience the magic of this beautiful island for yourself!
Goran Šafarek, biologist, and author of several books and films about Croatia. Don’t forget to follow us on our Instagram, Twitter and Facebook
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