Discover Novalja on Pag Island — Croatia’s vibrant summer hotspot famous for Zrće Beach, legendary parties, stunning Adriatic sunsets, and hidden coves. A perfect blend of adventure and relaxation.
Novalja, Pag is the kind of place where opposites dance together in harmony. On one side: wild beach parties, international DJs, and adrenaline-filled adventures. On the other: peaceful pebble coves, family-run konobas, and olive groves that hum with the quiet magic of Mediterranean life.
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Located on the northern coast of Pag Island of the Croatian Adriatic coast, Novalja has evolved from a sleepy fishing village into one of Croatia’s most exciting summer destinations. Yet despite its fame, it still retains its charm — especially if you know where to look.
🏛️ About Novalja
Novalja is nestled on the northern shores of Pag Island, where the rugged limestone of the Croatian coast meets the turquoise sweep of the Adriatic Sea. Surrounded by arid, moonlike landscapes unique to Pag, the town is bordered by olive groves, low-slung hills, and pebbled beaches that glow pink at sunset.
Though today it’s known for its summer energy and beach clubs, Novalja’s roots reach deep into history. It was once a Roman settlement known as Cissa, and remnants of this era — like the ancient underground aqueduct (Talijanova buža) — still run beneath its streets. Through centuries of Venetian and Austro-Hungarian rule, Novalja remained a quiet fishing and agricultural village, known more for its salt pans and sheep than its cocktails and crowds.
The modern town is compact and walkable, with a palm-lined seafront promenade, white-stone streets, and a mix of traditional Dalmatian houses and modern Mediterranean villas. At its heart is a small harbor where fishing boats bob alongside yachts, and the pace of life slows in the golden hours before dusk.
Despite its global party reputation, Novalja has two souls: by day, a sun-soaked coastal town with family-run restaurants, artisan markets, and friendly locals; by night, a gateway to Zrće’s legendary soundscape. It’s this contrast — authentic town life meets beach rave wonderland — that makes Novalja so unforgettable.
🏖️ Top Things to Do in Novalja Pag
Dance ’til Sunrise at Zrće Beach
Welcome to Croatia’s answer to Ibiza. Zrće Beach, just 2 km from Novalja, is world-famous for its open-air clubs like Papaya, Aquarius, Kalypso, and Noa Beach Club, which host top-tier international DJs during the summer festival season.
📌 Tip: Don’t miss Hideout Festival or Sonus Festival if you’re here in July or August.
Lokunje Beach – Sun, Sand, and Beach Bars
Just a short stroll from the centre of Novalja, Lokunje Beach is the town’s main urban beach — a long stretch of pebbles and shallow water ideal for an easy swim without leaving town. In summer, it comes alive with beach bars, sunbed rentals, and water sports, making it a great spot for both lazy afternoons and lively evenings. Families love it for its easy access, while younger visitors enjoy sipping cocktails with music drifting from the nearby bars.
📌 Tip: The sunsets from Lokunje are spectacular, especially with a drink in hand at one of the beachfront terraces.
Swim and Chill in Quiet Coves
Move away from the noise, and you’ll find dozens of tranquil beaches:
- Planjka Beach (Trinćel) – Family-friendly and awarded the Blue Flag.
- Caska Beach – A deep bay with ancient ruins under the sea.
- Babe Beach – A peaceful cove with shallow, warm water.
📌 Best time for swimming? June and September — fewer crowds, warm sea, and golden sunsets.
Explore the Ancient Aqueduct (Talijanova buža)
Hidden beneath the town is a 2,000-year-old Roman aqueduct, carved entirely by hand. You can take a guided tour and literally walk through history.
Stroll the Novalja Seafront
The relaxed town promenade is perfect for morning coffee or evening gelato. Fishermen still bring in their catch, and local shops sell handmade Pag cheese, salt, and lace — Novalja’s true artisanal treasures.
5. Visit the Olive Gardens of Lun
Just 20 minutes north lies Lun, home to some of the oldest wild olive trees in the world, with some trees estimated to be over 1,000 years old. A stroll through this peaceful grove is like walking through a natural cathedral.
🍽️ Where to Eat in Novalja
Novalja’s dining scene reflects its dual personality — a mix of traditional Dalmatian konobas, fine dining restaurants, and casual late-night bites aimed at Zrće’s festival crowds. You’ll find everything from fresh seafood and slow-cooked island lamb to pizza, burgers, and street food stands that keep serving until dawn.
Starac i More – Known for its fresh seafood and local specialties, this seafront restaurant offers some of the best sunset views in town. Order grilled fish, black risotto, or scampi buzara and watch the boats come in.
La Paloma – A stylish choice in the heart of Novalja, serving Mediterranean fusion dishes with creative twists. Perfect for a relaxed dinner after exploring the town.
Boškinac Restaurant – A Michelin-recommended gem just outside Novalja, set among vineyards and olive groves. The tasting menus celebrate Pag’s culinary heritage with modern finesse, pairing perfectly with Boškinac’s own award-winning wines.
📌 For quick eats: Around the seafront and along the road to Zrće, you’ll find numerous fast-food spots — from pizza slices and burgers to ćevapi and gyros — perfect for partygoers fueling up before or after a night out.
Don’t miss:
- Paški sir (Pag cheese) — rich, salty, and world-famous
- Lamb under the bell (janjetina ispod peke) — slow-cooked to perfection
- Local Pag wines, especially Gegić and Žutica varieties
☕ Best Cafés and Bars in Novalja
Novalja’s café culture is pure Adriatic — strong coffee, slow mornings, and long conversations by the sea. By night, bars fill with a mix of locals, travellers, and festival-goers getting ready for Zrće’s all-night energy.
Bazilika Bar – Chic and modern, with creative cocktails, local wines, and craft beer. The terrace is perfect for pre-dinner drinks or a relaxed night out.
No5 Beach Bar – Set right on the water, this is the place to sip an Aperol Spritz with your feet in the sand while a DJ spins chilled sunset tracks.
Booze & Blues – A lively bar in the town centre with live music, themed nights, and a friendly crowd — great for starting the night before heading to the clubs.
Caffe Bar Moby Dick – A classic Croatian café along the promenade, ideal for a morning espresso and people-watching.
📌 Tip: For a true local experience, join the late-morning coffee crowd — in Croatia, coffee is less about caffeine and more about taking your time.
🛏️ Where to Stay
Whether you’re chasing the beat at Zrće Beach or seeking a slower pace by the sea, Novalja offers accommodation for every style and budget. From luxury hotels with sunset views to family-friendly campsites, you can easily tailor your stay to your mood.
Hotel In Excelsis – This modern 4-star hotel sits slightly above the town, giving guests panoramic views of the Adriatic and spectacular sunsets from the infinity pool. Rooms are sleek and airy, there’s a full-service spa for post-party recovery, and the on-site restaurant serves excellent Mediterranean dishes. Ideal if you want a blend of comfort and style.
Hostel Zrće – Designed for budget-conscious partygoers, this lively hostel is just a short walk from Zrće Beach. It offers dorms and private rooms, a communal pool, and plenty of opportunities to meet fellow travelers before heading out to the clubs. Think social, energetic, and easy on the wallet.
Villa Petra Apartments – Perfect for couples and families, these private self-catering apartments are just steps from the beach. Each comes with a small kitchen, shaded terrace, and easy parking. It’s a relaxed base where you can cook your own meals, enjoy quiet evenings, and still be within a short drive of Novalja’s nightlife and restaurants.
Straško Camp – One of the largest and most well-equipped campsites in Croatia, Straško is just south of Novalja and stretches along a 2 km pebble beach. It offers spacious pitches under oak and olive trees, luxury mobile homes, sports facilities, a wellness zone, and an entertainment program for all ages. It’s a fantastic choice for families, nature lovers, and those who want a blend of outdoor living and comfort.
📌 Tip: During the peak summer season (July–August), book early — Novalja fills up fast, and last-minute choices can be pricey.
🛥️ Day Trips from Novalja
One of Novalja’s best perks is how close it is to some of Pag’s most fascinating landscapes and cultural gems. Whether you’re chasing history, nature, or surreal scenery, there’s plenty to explore within a short drive or boat ride.
Pag Town – The island’s historic capital, where narrow stone streets lead to hidden squares and the scent of Paški sir fills the air. Visit the Salt Museum to learn about the centuries-old tradition of salt harvesting, and browse lace shops showcasing Pag’s UNESCO-listed craftsmanship.
Kolansko Blato – This small bird reserve is a hidden wetland paradise, home to herons, egrets, and other migratory species. A peaceful stop for nature lovers, especially in spring and autumn.
Boat Tour to the Pag Triangle & Hidden Beaches – Join a local skipper to see the mysterious Pag Triangle, a geological formation that sparks legends, and swim in secluded coves only accessible by sea. Snorkelling, cave visits, and turquoise bays are all part of the adventure.
Lun Olive Gardens – Even if you’ve been before, these ancient olive groves are worth lingering in. Some trees here are over a thousand years old, their twisted trunks shaped by centuries of wind and sun.
Metajna – A small fishing village surrounded by white limestone cliffs and soft sandy coves, giving it a striking “moon landscape” feel. Famous beaches like Ručica and Beritnica are perfect for photographers and beach lovers alike.
📌 Tip: Renting a scooter or car in Novalja gives you the freedom to explore at your own pace — public transport is limited outside peak season.
🚗 Getting to Novalja Pag
By Car – From Zadar, take the scenic route over Pag Bridge on the southern side of the island (approx. 1.5 hours). This is the best option if you plan to explore the island’s hidden beaches and villages. Expect to pay €1.80–€2.50 for bridge tolls (included in the road toll if coming via the A1 motorway).
By Ferry – The fastest route from the mainland is the Prizna–Žigljen ferry, which takes just 15 minutes and runs frequently in summer.
- Car + driver: approx. €18–€20
- Passenger only: approx. €3–€4
From Žigljen port, it’s a 10-minute drive to Novalja.
By Bus – In summer, direct buses connect Zadar, Split, and Zagreb with Novalja.
- Zadar–Novalja: from €12 (2–2.5 hours)
- Split–Novalja: from €22 (4–5 hours)
- Zagreb–Novalja: from €28 (5–6 hours)
By Plane – The nearest airport is Zadar Airport (ZAD), served by many low-cost and seasonal airlines from across Europe.
- Airport shuttle to Zadar Bus Station: approx. €5
- Bus from Zadar to Novalja: from €12
Private transfers from the airport to Novalja start at €120–€140 per vehicle (up to 4 passengers).
📌 Tip: In peak summer (July–August), book ferry tickets and bus seats in advance — they sell out quickly on festival weekends.
🅿️ Parking in Novalja
Parking is available in several public lots in and around town. Expect paid parking zones in the centre during peak summer months.
📌 Tip: Free parking can be found a 5–10 min walk outside the centre.
🚶♀️ When to Visit Novalja
For Party Lovers (July–August) – This is Novalja at full throttle. Zrće Beach hosts some of the biggest electronic music festivals in Europe, with world-class DJs, boat parties, and after-hours beach raves. Expect hot days, warm nights, and a buzzing, international crowd.
For Peace and Nature (Late May–June or September) – If you prefer quiet coves, empty promenades, and warm-but-not-scorching weather, visit in the shoulder seasons. The sea is already swimmable by late May and stays pleasant well into September, while prices drop and the island’s raw beauty takes center stage.
For Foodies (October) – Autumn on Pag is harvest time. In nearby Pag Town and Kolan, you can sample freshly pressed olive oil, new batches of Paški sir (Pag cheese), and local wines during small but authentic food festivals. The pace is slow, the air is crisp, and the island feels wonderfully local.
📌 Tip: Spring (April–early May) is also lovely for hiking and cycling — the island’s rocky landscapes are dotted with wildflowers, and the weather is mild.
✨ Final Travel Tip
Don’t just come for the nightlife. Stay for the mornings.
Novalja’s sunrises, when the sea is flat and pink and the town is still half-asleep, are a gift few take the time to unwrap.
